Puritan’s Pride: One-stop Solution for Supplements
In Their Own Words
Puritan’s Pride is headquartered in Long Island and manufactures over 1,000 high quality vitamins, minerals, herbs and other nutritional supplements in our own state-of-the-art facilities…..Puritan’s Pride is the #1 way to shop at home for vitamins….Each day, the automated fulfillment system, which was designed, in part, by our own engineers, picks over 100,000 products and ships them to over 15,000 households.
Design & Usability
The website looks and feels like a mail insert advertisement with many eye-catching deals and pictures of health people, but it is really a well-designed website that focuses on customer service. The homepage lists their daily special and offers many ways to get the or to place an order.
- use an online Live Chat to get help directly embedded into the webpage,
- call an 800 telephone number to get info,
- get on their catalogue mailing list that delivers a printed catalogue in 2-3 weeks,
- sign-up for their email specials.
By having a menu of different customer contact methods, the company makes it easy for people with varying degree of comfort with technology to find and to order what they want, in a way that they find easy. On the product level, each supplement has its own navigation link on the side that makes it easy to find and to jump to the product section. There are also some products news that a visitor might find interesting to read through the newest research and product improvement.
Products Selection and Presentation
The products are well photographed and presented in a clear and concise manner. Each product page contains the supplement facts label for nutrition, composition, and potency. In addition to the basic info, it was a pleasant surprise to find additional info such as intake direction, dosage level, and other warning which includes drug interaction and preconditions. The webpage also offers price comparison about other package option for the same supplement, like large quantity bottles, special sales combination package, and extra coating options. These product and price comparison are built into the web page display so the visitor does not have to search through the website, or open multiple windows, for price comparison.
Pricing & Promotions
Puritan’s biggest advantage is its product pricing. Since most products selling on this site are directly manufactured, packaged, and shipped by the company itself, the site is able to cut all middlemen cost and sell them directly to end consumers at amazingly low prices. However, the site only does bundle sale (i.e. BOGO), which means you can’t buy single item there. Usually this is not an issue because people will take supplements on daily basis and don’t mind to stock up those pills.
Reputation & Customer Services
Bargain price doesn’t always mean low quality. Many puritan products are manufactured from the same facilities with same nutritional ingredients as those high end brands nutritional products. The company provides 24/7 800number customer support and also online chat function. Forida’s Better Business Bureau (BBB) gives NBTY, Inc, which is Puritan’s Pride parent company, a generous A rating and it’s rarely to find customer complaints at www.complaintsboard.com.
Overall Rating & Conclusion
The website is focused on giving the consumer good product information in an easy-to-find manner. It has designed its pricing information so the consumer is presented with saving through volume buying. This is company that makes profit through volume sales, and its website and pricing reflect that.
